The internet allows communication of your message at less cost with similar interaction to phone and direct sales, while gathering information about prospects for future marketing.
Video-related advertising can be very effective when used properly, according to the Online Publishers Association's 2007 report, "Frames of Reference: Online Video advertising, Content and Consumer Behavior." OPA surveyed more than 1,400 online video viewers to video content and advertising and analyzed factors such as awareness and brand consideration. More than half (56 percent) of survey respondents said they "prefer" that online video advertising be related to the video content.
In addition, OPA reported, "Of the 80 percent of viewers who have watched a video ad online, 52 percent have taken some sort of action: visiting a Web site (31 percent), searching for more info (22 percent), going into a store (15 percent), or actually making a purchase (12 percent).
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