TAPMedia || Script Writing Center

Script Writing Center

Welcome! This Web page will assist you in writing a script for a Web video that will introduce your site or feature products or Web pages on your site. If you follow these simple steps, you will be on your way to an eye-catching (and ear-catching) performance.

Keys to successful Web video scripts

1) Make sure the script is no more than 30 seconds long or 100 words in length.
2) Read over your script and ask yourself if the script has a consistent flow and transitions between sentences.
3) Read your script outloud. Do you feel like it would engage an audience?
4) Use conversational language. This helps the user connect with the spokesmodel.
5) Encourage your user to click around your site - if you have a special area you want them to see, tell them about it.
6) Excite your user by telling them about special promotions.
7) Don't use gaudy words or words that are hard to understand - it is important that your message is clear and concise.

Read through the sample scripts in the lower right hand corner of this page for sample language.

Want someone at TAPMedia to read your script for feedback? Enter your information below and click submit.

TAPMedia Recommends:

Web video is a multimedia experience. It engages your Internet audience like no other media. With Web video, your user will be using their eyes, ears, and fingers to interact with the Web video. As users become more familiar with this exciting new technology, they will become more and more engaged in its content. Follow the guidelines on this page for writing scripts that will carry out different roles on your Web site.

Home Page Web Video

Tapmedia recommends an introduction video that is up to 30 seconds long and about 100 words in length (use the word counter in the bottom left corner to check how many words you have written). If you choose to have a graphic display itself, include the words "click here" (Please submit the URL link that the graphic should link to with your script).

Why? We recommend this length because studies have shown that the time-span in which audiences can commit to watching a new, unfamiliar video is about 30 seconds, just like television commercials. If you have more content, we recommend directing users to an area of your site dedicated to the explanation of your company and/or products where a Web video could be used interactively.

Sub-page Web Video

Tapmedia recommends that you be creative with sub-page Web video. You can write longer scripts, anywhere from 60 to 120 seconds or 200 to 350 words in length. You could have the spokesmodel tell users to click on different parts of your Web site, or tell the story of your company. Be creative, there are many ways to engage users with dynamic Web video.

Copy and paste your text into this box to count your words.

TAPMedia Sample Scripts:

Sample Script for Appliance World Web Video (30 seconds)

Howdy Folks! I'm Rebecca from Appliance World here to tell you our Roundup Days Sale is underway, making this the best time to save BIG on all of your favorite major name brand appliances!

Your old appliances are seeking a hefty reward these days, from $25 to $150 in trade-in value, and they're all WANTED by Appliance World, working or not, DEAD OR ALIVE!

We're "Rounding-Up Rebates", up to $1,000, on your favorite brand name appliances.

So saddle up and take a ride to one of our three convenient locations. Heck, you might even decide to make your home on the range a home with a new range!

Web Video Landing Page (30 seconds)

Your company website is often the first opportunity you have to make a good first impression on prospective new customers.

Walkout Video is a powerful new service that delivers the sight, sound, motion and emotion you expect from your television advertising...along with the immediacy and accountability only the Internet can provide.

Best of all...Walkout Video is proven to keep visitors on your Website longer and increase their future purchase intent!

We invite you to join us for a free presentation to learn more about this exciting new marketing opportunity.

Please register early, as our first ten confirmed guests will be entered into a drawing for a FREE Custom Walkout Video!